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Some thoughts about the PESH model
I’ve been working with my boss Arto Joensuu on what we are calling the PESH model. The idea was to find a way of mapping out the different roles that Brands need to fulfill from a digital marketing...
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You don’t need a Social Media Strategy.
(You just need a strategy) Right, so now I’m glad that we all agree that there is no such thing as social media. And that we also agree that everything is social media. So, we should move on to my next...
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The Dandelion Approach.
At a summit last year, I heard Rory Sutherland discussing the idea that in advertising, we should act like dandelions. I’ve since seen Faris talk about it a bit, and traced it back to this article by...
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Social Media and Competitive Advantage
I have said before that you don’t need a social media strategy, you need a strategy. Social Media is one possible way to create the value that is needed to have a competitive business. Chris Kirubi,...
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Create value and the profits will come.
According to the classic economic theory, the social responsibility of business is to create profits. But if making profit is your only reason to be in business and guides all your decisions then –...
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The POSSE media model
It’s been a few years since I posted the original Own, Bought and Earned media model and the slightly updated version a little while later. Although it is still a good way to think through your media...
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Giving your Social Content “LEGS”
Renowned ‘social media guru’ Gary Vaynerchuk has released a book called Jab, Jab, Jab, Hook. The basic principle is that your attempts at selling in social media will not be successful if you have not...
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